Hosting What's New in AWS: Monthly Twitch Livestream
AWS Enterprise Support needed to increase brand awareness and raise the profile of Technical Account Managers as professional technologists and thought leaders. The challenge was creating a sustainable livestreaming program that would generate a pipeline of senior speakers capable of presenting at premier public events like AWS Summit and re:Invent, while meeting stringent benchmarks: 160 unique viewers, 25 concurrent viewers, and 17% engagement ratio per stream.
As monthly host from Q4 2021 through 2023, I developed and led the “What’s New in AWS with Enterprise Support” Twitch livestream, delivering live technical commentary and demonstrations on new AWS releases across Storage, Compute, AI/ML, Database, Analytics, and Developer Tools. In 2023, the stream delivered 565 minutes of content averaging 160 unique viewers per episode with a 14.6% engagement ratio—maintaining viewership targets despite AWS Twitch paid media dropping from $575K (2022) to $95K (2023), which reduced overall AWS Twitch viewership from 4.2M to 1.3M unique viewers. Monthly TAM time investment was approximately 15 hours, with all content archived on a dedicated Enterprise Support YouTube channel.