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Hi, I am Graham

Graham Viecelli

Senior Customer Solutions Manager at Amazon Web Services

I orchestrate cloud transformations for Fortune 500 enterprises—combining the precision of an engineer, the adaptability of a performer, and the strategic vision of an executive partner.

My path from performing cellist to cloud transformation leader is unconventional by design. I’ve designed subsea pipelines in the Indian and Atlantic Oceans, built computer vision ML systems for geospatial asset management of powerlines and offshore assets, conducted string orchestras, performed in Classical and Jazz Orchestra’s (WAYJO, WAYO, UWA), and now lead enterprise cloud transformation programs while steering quarterly C-suite committees.

This diverse foundation gives me a unique ability to read stakeholders, navigate complexity, and deliver outcomes that matter.

AWS Certified Solutions Architect - Professional
AWS Certified DevOps Engineer - Professional
AWS Certified Machine Learning - Specialty
AWS Certified Security - Specialty
AWS Certified Developer - Associate
AWS Certified SysOps Administrator - Associate
AWS Certified Solutions Architect - Associate
AWS Certified Cloud Practitioner

How I work

Enterprise Cloud Transformation & GenAI Innovation

I’ve spent my career moving between worlds that don’t usually overlap—performing cello, spraying shotcrete underground, designing subsea pipelines, building ML systems, leading cloud migrations. Each one taught me something different about solving hard problems.

Playing in jazz orchestras and managing a band taught me to read a room and adapt fast. When my band performed in front of a crowd that wasn’t feeling our original music. We pivoted mid-set to classic rock covers and brought in our comedian to turn it around. That same instinct applies when I’m in a steering committee with a CTO and the conversation isn’t landing—you adjust.

Seven months underground at a nickel mine taught me that operations doesn’t always mimic the design, and reality is always messier than theory. Later, designing subsea pipelines reinforced that lesson—it’s about balancing deep technical skills with speed while maintaining cost-efficient designs. I automated repetitive FEA work to reduce time to design, simplified complex systems in conservative ways to reduce design complexity, and contributed to design codes and standards through Hibernia and StablePipe work to influence the subsea pipeline industry.

Now at AWS, whether I’m presenting to 500 people or building GenAI tools for 150 accounts, the pattern holds: understand what’s needed, coordinate the right capabilities, deliver the outcome. I don’t manage transformations—I orchestrate them.

Cloud transformation strategy

Experiences

1
Amazon Web Services

Apr 2024 - Present

Zurich, Switzerland

Senior Customer Solutions Manager

Apr 2024 - Present

Responsibilities:
  • Orchestrated the migration and modernization of Kuehne+Nagel’s strategic TMS application alongside large-scale data center exit program targeting 200+ application migrations
  • Built Agentic GenAI tooling for strategic sales planning and roadmap planning supporting 150 Enterprise Accounts across 4 territories spanning logistics, manufacturing, financial services, and public sector
  • Orchestrated quarterly Cloud Transformation Steering Committee with C-suite executives (CTO, CDO, Head of Infrastructure) for EUR 24.8B global logistics leader

Amazon Web Services

Dec 2019 - Feb 2024

Brisbane, Australia

Enterprise Support Manager

Aug 2022 - Feb 2024

Responsibilities:
  • Delivered 17% year on year Enterprise Support growth for 2023 during an industry-wide downturn
  • Improved global performance goals for all AWS Technical Account Managers by removing 1 goal and improving another
  • Monthly host of “What’s New in AWS with Enterprise Support” Twitch livestream to 170 unique live viewers
Senior Technical Account Manager

Dec 2019 - Aug 2022

Responsibilities:
  • Resolved a critical customer account issue impacting 5 years of invoices resulting in a customer refund of $1M USD
  • Unblocked (since 2 years) a large QLD state department redesign and deploy of a new landing zone environment for scaling new production workloads ensuring appropriate risk management and security controls
  • Top interviewer with a conversion rate of 23.5% resulting in 8 hires from 85 interviews
  • Setup and led 10 AWS Deepracer racing events for QLD customers, supporting public events at AWS Sydney Summit and AWS Canberra Symposium
2

3
Fugro Roames

2016 - 2017

Brisbane, Australia

Product Manager - Subsea Assets

2016 - 2017

Responsibilities:
  • Successfully translated the existing Roames onshore geospatial algorithms designed for overhead powerlines to offshore subsea assets
  • Built a working MVP data processing pipeline capable of processing 24 hours of offshore survey data in 30 min

FE Consultants

2015 - 2015

Brisbane, Australia

Professional Engineer

2015 - 2015

Responsibilities:
  • Design, verification and registration of mechanical and structural equipment to AS1210, AS3990, AS4100 and ASME Section VIII Division 1 and 2.
  • Created a tailored ABAQUS CAE toolkit in Python to automate pre and post processing of Finite Element models.
  • Performed natural frequency extraction of a water filled road tanker using coupled acoustic-structural Finite Element Analysis.
  • Developed pressure vessel design calculation tool in Excel for the German pressure vessel design code AD 2000.
4

5
Wood Group Kenny

2010 - 2015

Perth, Australia

Subsea Pipeline Design Engineer

2010 - 2015

Responsibilities:
  • Progressed from Graduate to Senior Design Engineer over 5 years, leading FEA support across major offshore projects (Gorgon detailed design, Browse FEED, Bayu Undan operations) while advancing subsea pipeline design methodology through multiple R&D initiatives.
  • Secured competitive in-house R&D funding each year, successfully proposing and executing multiple research projects throughout tenure.
  • Performed experimental testing at UWA’s large O-Tube facility for the StablePIPE JIP, contributing research that resulted in material changes to the DNV-RP-F109 design standard.
  • Invented a novel design approach for small diameter cables and pipelines in the Grand Banks (Newfoundland) that eliminated iterative FEA simulations, enabling rapid design updates through known pipeline behavior envelopes.
  • Developed a novel FEA approach for subsea concrete coated pipelines under extreme combined axial and bending stress during lateral buckling, incorporating life-cycle strength reduction of concrete via cracking during installation, operations, and accidental impact events.
  • Built automation tools in Python and Fortran for FEA pre/post-processing and as-laid survey data processing.
  • Mentored undergraduate research on Pipe-Soil-Fluid interaction algorithms and provided training to engineers on in-house design software.

BOC

2009 - 2010

Perth, Australia

Engineering Intern

2009 - 2010

Responsibilities:
  • Project engineer for the detailed design of a liquid nitrogen pressure vessel
  • Managed document control and researched Australian Standards for material and pressure vessel compliance.
  • Developed automated design calculation tools using VB/Excel to streamline pressure vessel design workflows.
6

7
Beck Arndt Engineering

2008 - 2009

Perth, Australia

FEA Engineer

2008 - 2009

Responsibilities:
  • Performed finite element analysis for mine site life-cycle analyses using ABAQUS Explicit.
  • Developed Fortran subroutines to incorporate pore-water pressure in rock material physics models, advancing the accuracy of geotechnical simulations for underground mining operations.

Western Exposure

2006 - 2009

Western Australia

Tour Guide

2006 - 2009

Responsibilities:
  • Conducted and managed 1-7 day backpacker tours along the Western Australian coast
  • Managed vehicle maintenance, passenger accommodation, meals, and adventure activities
  • Integrated people of all ages, backgrounds, languages, and cultures in group activities while maintaining safety protocols and customer satisfaction.
8

9
Barminco

2005 - 2005

Kambalda, Australia

Mining Operations

2005 - 2005

Responsibilities:
  • Ground support operations using shotcrete 400 meters underground at Miitel nickel mine.
  • Operated dump trucks (50-ton capacity), agitator trucks, and concrete batch plants.
  • Completed partial Certificate III in Metalliferous Mining Operations (Underground), gaining hands-on experience in operational safety, equipment maintenance, and underground logistics.

Private Practice

1999 - 2004

Perth, Australia

Music Performance and Education

1999 - 2004

Responsibilities:
  • Performed with WAYJO jazz orchestra (Gershwin tribute concerts), managed and performed with A Bone of Contention (supported Jimmy Barnes to 4,000 audience in Doodlakine 2004)
  • Provided cello and music theory instruction across multiple Private School music programs in Perth WA including Loreto Primary, St Brigids, MLC, St Hilda’s, and Christchurch School.
  • Managed and conducted the primary string ensemble at Swanbourne Primary School.
  • Secretary/Treasurer for original music band /“A Bone of Contention/”", managing performers, events, and 3x weekly paid performances at different venues across Perth’s original music scene.
10

Featured Posts

Smart Shelves Exhibit
Smart Shelves Exhibit
Builder 2021

Built a computer vision-powered Smart Shelves exhibit for AWS Summit using DeepLens and custom ML models.

What's New in AWS Twitch Livestream
What's New in AWS Twitch Livestream
Host 2022 - 2024

Monthly host of What’s New in AWS with Enterprise Support to 170+ unique live viewers.

Cloud Resume Challenge
Cloud Resume Challenge
Builder 2022 - Present

Multi-account AWS Organisation with automated CI/CD, fully serverless stack, and media asset pipeline. Running at $0.12/month.

Education

Bachelor of Mechanical Engineering (Honours)
Thesis:
Wear Morphology of Articular Cartilage Subjected to Boundary Lubrication Conditions
Bachelor of Music Performance (Cello)

Skills

Publications

Continuous design for improved asset management
OPT 2016
Viecelli, G. Michalak, P.

The influence of pipeline bending stiffness on 3D dynamic on-bottom stability
OMAE 2015
Robertson, M. Griffiths, T. Viecelli, G. Oldfield, S. Ma, P. Al-Showaiter, A. Carneiro, D.

Rate dependent soil resistance in FE analysis of pipeline walking
OMAE 2014
Carneiro, D. Rathbone, A. Soon, K.S. Viecelli, G.

Approach for incorporating concrete weight coating bending stiffness in lateral buckling design
OPT 2013
Poepjes-Viecelli, G. Shim, E. Li, J. Zeitoun, H.

A method, a system and a computer program product for monitoring remote infrastructure networks
Viecelli, G. Michalak, P. Davoodian, D.

Stories & Insights

Beyond Work

The things that keep me grounded

Woodworking

Building furniture using traditional hand-tool methods. Currently working on a Dutch toolchest and solid timber workbench following Christopher Schwarz's approach. Previously built a wood-fiberglass composite kayak with my dad in 2013.

YouTube Channels

Bach cello performance videos recorded in Brisbane forests, and a tech discussion series with comedian Paul Colmer exploring favorite technologies.